THE FORMAL BIT...

I’ve spent over three decades making, building, and working with my hands. And somewhere along the way, that passion grew into something much bigger — not just in business, but in helping others turn their creative work into something that could support them too.

I’ve been fortunate enough to build multi-million-pound companies, grow communities that now include hundreds of thousands of makers, and work with some incredible people along the way — including major brands like Game, HP, Atari, and Ubisoft.

But none of that came from “strategy.”
It came from showing up, doing the work, and staying true to what I love...

...And yes — making plenty of mistakes, figuring things out the hard way, and learning as I went.

These days, I help other creatives do the same through my course, Expert Academy Pro — giving them the structure and support I wish I’d had when I started.

WHERE IT ALL STARTED

Being an introvert...

Even as a kid, I was drawn to performing — acting, storytelling, stepping into characters.
But looking back, I think it was a way to express what I didn’t always know how to say out loud.

I’ve always felt things deeply. Thought a lot. Questioned everything.
And while I didn’t always fit into the loud, fast-paced world around me, I had this drive — to do well, to make something meaningful, and to stand for the people who often go unheard.

That’s never really changed.

That quiet pull to create, to make a difference, to support the underdog — it’s still what fuels everything I do.

And maybe if you’re reading this, you know exactly what that feels like too.

BECOMING AN ENTREPRENEUR

An ability to connect...

I’ve always had a creative mind. Even as a kid, I was dreaming things up, building something, figuring out how to bring an idea to life.

And even though I was shy — often more comfortable in the background — I had this natural ability to connect.
Quietly. Honestly. Without performance.

But I didn’t force it. I just followed the pull… toward the people, the projects, and the ideas that felt right.
Over time, that led to communities — ones I helped build because I was part of them first.

People who cared about the same things I did.
Who thought differently.
Who wanted to create something meaningful and needed a bit of support to get there.

And somewhere along the way, I realised:
That’s what I was meant to do — create, connect, and help others do the same.

THE POWER OF COMMUNITIES

My creative brain...

Starting a creative community changed everything for me.
It wasn’t just about sharing what I knew, it became about support, connection, and learning from each other along the way.

The more I gave, the more I got back. That’s always stayed with me.
It’s what shaped my teaching, and honestly, what helped turn this passion into something much bigger.

I’ve taken everything I’ve learned over the years and poured it back into each project… each business… each group. That’s just how I’m wired.

And it’s that same drive that’s helped me reach over 10,000 students — and grow what I do into a 7-figure creative business.
But really, it’s always been about the people. And the process of making something that matters.

TEACHING FROM AUTHENTICITY

My way of teaching...

Teaching, for me, has never been about big promises or clever tricks.
It’s about showing up.. honestly, and sharing what I’ve actually lived.

I’ve never been one for hype.
The online world is full of flash, but it rarely speaks to the kind of people I work best with — those who care deeply about what they create, and want to build something real from it.

Everything I teach comes from experience.
It’s practical, it’s structured, and it’s designed for people like us — those who’ve spent years developing a skill, and now want to teach it without losing who they are in the process.

My mission with Expert Academy Pro is simple:
To guide creative people who are ready to take that leap — and give them the tools, support, and structure to do it in a way that actually works.