Ever wished you could explain what you do…or what your offering...
…without feeling like you're selling? Just a way to share your work — clearly, honestly — in a way that helps people feel why it matters?
Now imagine being able to build a page that actually does that. One that tells your story in a way your audience connects with…
...That quietly helps them see they’re in the right place… And makes taking the next step feel easy — because it just makes sense.
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Under my personal guidance...
"I totally get it. Writing a sales page, especially when it’s about something you’ve poured your heart into ... can feel overwhelming.... "That’s why I created this...
After more than 25 years building sales pages for clients, students, and my own businesses, including in the craft, creative, and educational spaces ... I knew I needed to share a simpler way. Rather than based on hype, on connection... On storytelling.. On showing your audience what you do in a way that actually feels true to who you are.
Inside Sales Page Builder, I’ll walk you through it all — step by step, to help you shape a page that does more than just look good… but feels right.
Think of it like this...
Writing a sales page is a bit like baking a cake...
You might already have all the right ingredients — the thing you’re offering, a bit of your story, some photos, maybe even a few testimonials…
But if you throw it all in the bowl at once, out of order — it just doesn’t work...
...Worse still, even good stuff flops when it’s not put together right?
That’s what I see all the time — makers, artists, crafters, teachers…
Great offers, loads of experience, but the page just doesn’t connect.
Sales Page Builder shows you how to sort it — what to say, when to say it, and how to guide someone through the page so by the time they get to the bottom… they already know they want it.
Most creatives write their sales pages by explaining what they offer…
...But forget to show why it matters to the person reading. That’s the difference between a page that gets read — and one that gets results.
Sales Page Builder helps you shape it like a conversation ...
...So by the time someone gets to the end, they already know it’s for them.
So, now's your chance to inspire...
Whether you’re just getting started or have been sharing your work for years — this is your chance to shape how others see what you offer.
This is more than just writing a page.
It’s about helping people connect with your work on a level that feels real — and makes sense from the first glance.
Meaning — your audience sees the value clearly and knows this is for them...
It still amazes me...
Even with all the resources online, clear guidance that truly supports creative people is surprisingly rare.
That’s what pushed me to create this...
Because I know what it’s like to look for answers — and end up with more confusion instead of clarity.
bottom line is...
...experienced guidance is key...
Understanding what actually works takes time ... and that’s exactly what this gives you.
Sales Page Builder gives you a structure that’s been refined through years of real use, along with my personal support as you go.
Having exactly what you need to move forward with confidence and clarity with a approach that works, every time...
So, let's discover where your story begins...
- What do you actually say?
- What order makes sense?
- And how do you know what to keep and what to leave out?
That’s what I’m going to help you with...
We’ll build your page so it flows.. like a proper journey, guiding your reader through the right bits, at the right time… so by the end, it all just clicks.
They see it. They feel it.
And saying yes becomes the obvious next step.
Beth Martin
"This is the most clear, comprehensive course I've taken..."
"I've taken a billion online
courses and to be completely honest this one redefined the bar for me...this is the most clear, comprehensive course I've taken and Alex's personal support takes it to another level".
Samantha Elis
"Alex is more of a guide than a teacher...and guides you step-by-step..."
"Alex's teaching style is totally refreshing in the online expert sector. He teaches in a logical and supportive way, he's more of a guide than a teacher and will take you step-by-step through any roadblocks that come up".
Sue Hay
"Alex is willing to share, with others, every single step that has brought him success..."
"In an online world full of experts and gurus, it's a god-send to have found Alex. He's the real deal. He's willing to share, with others, every single step that has brought him success. I've already taken huge leaps forward in my business".
Would you believe there’s a simple, logical way…
…to build a page that actually feels like you?
One that says what needs saying... in the right order, and helps your reader feel ready to say yes?
That’s what I’ll walk you through...
This is exactly why I've created
Sales Page Builder...
I put this together because I needed a better way to help people explain what they do — especially creatives, makers, and hands-on teachers.
After working with over 10,000 students inside my own creative online school, I realised this wasn’t just about what we sell…
... It’s about how we share it — in a way that feels true and connects clearly.
And that’s what this is built to do...
This is where my Sales Page Builder will make a significant difference to your business.
I promise, it's really simple...it's just about following a recipe - step-by-step...
You might be thinking,
“Do I really need to write a full sales page?”
Short answer ... yes. But no need for it to be long-winded or difficult.
Sales Page Builder gives you a proper structure... one that lets you lay things out cleanly, without second-guessing every word.
It’s the same recipe I use myself — shaped through years of trial and error — and it’s designed to help your words flow like your work does...
...Whether you’re teaching how to sketch, stitch, carve, build, or blend — this gives you a way to lay it all out clearly… so it still feels like you.
Why I keep teaching this...
Helping thousands of students through my creative academy has been one of the most meaningful parts of my life... More than "just" the financial results, it’s given me freedom and a deep sense of purpose doing work I truly care about.
So, here's what's included...
When you join Sales Page Builder
you get the full system I use myself — shaped by years of trial, error, and hands-on creative business building. This isn’t just content. It’s structure, support, and a proper walkthrough — led by someone who knows what it’s like to figure this stuff out the hard way.
Video 1 - The power of building your sales page in the right order...
Most creatives I work with know their offer inside out — but when it comes to writing about it, the order gets messy.
In this module, I’ll show you exactly how to lay it out...
...So your page tells the right story, at the right time… and actually makes sense to the people reading it.
This is where things finally click into place.
Video 2 - How to create the perfect call to action for your audience
So many creatives struggle with this part, asking people to buy.
Here I’ll show you how to craft a clear, natural call to action that helps your reader feel certain they’ve found the right thing.
It’s about guiding with confidence, not pressure...
....So by the time they reach the end of your page, they’re already ready to say yes.
Video 3 - The importance of including social proof and tackling objections
Most creatives feel awkward about asking for testimonials — or handling objections before they show up.
Here, I’ll show you how to do both naturally. You’ll learn where and how to include real feedback, how to build trust through proof, and how to clear up any questions before they even get asked.
This is about helping your reader feel confident — and ready to take the next step.
Video 4 - Mastering Email Marketing
Email can feel like a big step... BUT it’s still one of the best ways to stay connected to people who care about your work...
In this module, we’ll build a simple plan to help you share your story, stay present, and follow up in a way that feels thoughtful..
... Not pushy.
You’ll learn how to set up your emails to support your page — and keep your audience feeling seen, supported, and ready to say yes.
You also get a clear step-by-step work guide to follow
This isn’t just videos — I’ve created a detailed workbook that breaks down each part of the process into simple steps.
It’s built so you can follow along at your own pace, even if tech isn’t your thing.
Clear. Practical. Easy to use — no matter what you’re building.
Direct guidance and support from me and my team
You won’t be left to figure things out on your own.
As you move through each module, you’ll be able to ask questions — and you’ll get real answers, directly from me or someone I trust on my team.
This is hands-on support every step of the way.
Ready to build a sales page that feels like you — and actually works?
Plus, you also get...
Your Bonus Modules
Social Media Mastery and Launching
Your Course
This module walks you through how to talk about your work online in a way that feels natural — whether you’re sharing progress photos, behind-the-scenes, or tips from your process.
You’ll learn how to build real engagement before you launch — not just likes, but actual interest — and how to use simple posts to build a small community that cares about what you’re doing.
Pre Launch Buzz Builder
Here we focus on building interest the slow, steady way — no gimmicks, no pressure.
You’ll learn how to “plant the seed” by sharing small updates, sneak peeks, or first looks at your course, product, or offer — long before it goes live.
Whether you're about to launch a series of art tutorials, a downloadable pattern pack, or a limited-edition handmade piece… this shows you how to get your audience quietly leaning in and ready.
Understanding evergreen funnels
Funnels sound complex — but really, they’re just about giving people a clear path to follow.
In this module, I break it down using simple steps.
You’ll learn how to guide people through your content — from discovering you for the first time, to seeing your sales page, to eventually saying yes.
Perfect if you want your offer to stay available without always relying on live launches — whether you’re teaching painting, selling templates, or running an ongoing creative workshop.
Learn at your own pace
Life’s busy — and creative work runs on its own rhythm.
That’s why this program is built so you can dip in when you’re ready, pause when needed, and work through it in a way that suits your pace.
No pressure. Just progress that fits you.
Build Your Authority
A well-laid-out page does more than explain what you offer — it shows people you know what you're doing.
This is where trust starts to build… and where your audience starts seeing you as someone worth learning from.
Capture & Connect
Your sales page doesn’t have to push. When the message is clear and the story is right, the right people feel it.... and they lean in naturally.
That’s what this helps you do: connect with the ones who are already looking for what you’ve got.
Simple To Follow Video Modules
Every video is designed to walk you through the process... step by step, without the fluff, jargon, or second guessing.
Rather than "Just " content... It’s me showing you exactly how I’ve done this in my own creative business, and how you can apply it to yours... Whatever you're teaching, selling, or doing a mix of both.
Supported by the workbooks
These are so much more than just worksheets... they’re here to help make sense of what you’re trying to say. I know what it’s like to sit in front of a blank screen with too many ideas and no clue where to start...
...Which is why I created these templates, checklists, and planners, just to simplify and help you break things down into steps that feel doable. You’ll still be doing the thinking. This just gives you the structure to shape it....
Imagine being able to help your perfect client make a confident decision about working with you...
Whether you're teaching a painting class, selling a leatherworking pattern, or offering a course based on your craft — it all starts with clarity.
With this process, you’ll learn how to shape your message, tell your story, and guide the right people toward a clear yes — without ever having to push or oversell.
This is where your work speaks for itself — and your page helps it land.
Imagine showing people what you do… in a way that feels true, and actually helps them say yes...
That’s what this is built to help you do — step by step, in your own words, with your own story....
Sales Page Builder
(x2 split payments)
$250
2 Easy Payments - split over 2 months (Total = $500)
GET INSTANT ACCESS
Sales Page Builder
(pay in full)
$497
Most Popular - you get everything inside in course
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Meet your course teacher and guide...
Hi, I’m Alex.
I’ve spent over 30 years creating, building, and teaching... first through my own work as a designer and maker, and then through Black Raven Academy, where I’ve taught over 10,000 students how to turn what they love into something that supports them.
Along the way, I’ve grown a community of over 260,000 makers, artists, and hands-on learners, and built a full-time business doing what I care about most...
Now I help others do the same... step by step, without the hype, so they can share what they know and start building something real from it...
Just as I've done..
Here's how it works...
When you join, you’ll get an email from me with your login — and you’ll be ready to start straight away.
You’ll also hear from me throughout the course — with tips, reminders, and support as you go.
And I’ll guide you through each step until your page is written, finished, and ready to share with the people who need to see it.
YES! I'M READY TO BUILD MY SALES PAGE
My promise to you...
I care deeply about the people I work with — and I don’t take your trust lightly.
This isn’t just about getting a page written.
It’s about helping you build something real — something that reflects your work and connects honestly with the people you want to serve.
So if you show up, follow the steps, and reach out when you need help —
I’ll be here to support you through the whole process.
And if it ever feels hard, that’s okay too.
Give yourself space to learn. That’s what I’m here for.
🟠 [email protected]
— Alex Agricola
🔷 Free Workbook Invitation
If you’re still finding your feet, or just want to understand how a proper sales page comes together, this guide will show you.
It’s a step-by-step workbook I created to walk you through the 15 key parts of a page that works.
No theory, no tricks — just a clear structure to help you shape your message and start building something you’re proud to share.
DOWNLOAD THE FREE WORKBOOK HEREFrequently Asked Questions
Why does this proven method work so well?
What if I've not yet finished my digital product?
Do I have access to Alex throughout the training?
What experience does Alex have in the online space?
Do I need to be tech savvy?
How long will it take to complete the training?
Do I get ongoing access to the training?
WILL I GET SUPPORT WITH COPYwriting?
If it isn't right for me, can I a refund
Do you still have questions?
I hope that my FAQs above have answered any questions that you may have. But, as I've promised, I'm here to answer any queries you have at this stage.
Just drop me an email below.
Financial and Information Disclaimer
The content of all of our Digital Products are based on my experience, knowledge, and research under transformative fair use. I attempted my best to ensure the accuracy of the information; however, Digital Product may contain inaccuracies, typos, or other errors. I assume no responsibility for such errors and omissions. All Digital Products are for general interest, education, and informational use only and do not include legal or financial advice. I make no guarantees you will attain a particular result and income using the ideas presented in the Digital Products. All statements of earning potential in sales and advertising material are my personal opinions, experience and not applicable to everyone. Your purchase and use of my Digital Products do not establish a professional working relationship between Expert Academy Pro or Alex Agricola